Privacy Policy

This Privacy Policy describes how Urban Attyr collects, uses, and shares information about you when you use our mobile application and website.

Last updated:

1. Information We Collect

We collect information you provide directly to us when you create an account and use our services: • Account information: name, email address, and, phone number • Profile information: style preferences, gender, and date of birth • Wardrobe data: photos and details of clothing items you upload • Usage data: how you interact with our app, outfit selections, and style ratings • Device information: device type, operating system, unique device identifiers, and mobile network information • Location data (approximate): used only for weather-based outfit recommendations

2. How We Use Your Information

We use the information we collect to: • Provide, maintain, and improve our AI styling services • Generate personalized outfit recommendations based on your wardrobe and preferences • Deliver weather-aware and occasion-based outfit suggestions • Process transactions and send related information • Send technical notices, updates, and support messages • Respond to your comments, questions, and customer service requests • Monitor and analyze usage patterns to enhance user experience • Detect and prevent fraudulent transactions and abuse of our services

3. Data Storage and Security

Your data is stored on secure servers using industry-standard encryption. All data is transmitted over secure HTTPS connections. Wardrobe photos are stored in encrypted cloud storage with strict access controls and audit logging. We retain your personal data as long as your account is active or as needed to provide you services. You may request deletion of your account and all associated data at any time through the app settings or by contacting us.

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only with: • Service providers who assist in our operations (cloud storage, analytics providers) under strict confidentiality agreements • Law enforcement or government agencies when required by applicable law • Business partners only with your explicit prior consent We never share your wardrobe photos or personal style data with advertisers or marketing companies.

5. AI and Machine Learning

Urban Attyr uses AI models to analyze your wardrobe and generate outfit recommendations. Your wardrobe data may be used to improve our AI models only in an anonymized and aggregated form. We never use your personally identifiable wardrobe images or data to train shared models accessible to other users.

6. Your Data Rights

You have the right to: • Access the personal data we hold about you at any time • Correct inaccurate or incomplete personal data • Request deletion of your personal data (“right to be forgotten”) • Export your data in a portable, machine-readable format • Opt out of certain data processing activities • Withdraw consent at any time where processing is based on consent To exercise these rights, contact us at support@urbanattyr.com or through the in-app settings.

7. Cookies and Tracking

We use cookies and similar tracking technologies on our website to track activity and maintain session state. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, some features of the service may not function properly if cookies are disabled.

8. Children’s Privacy

Urban Attyr is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this policy, please reach out to us at support@urbanattyr.com